WORK by Advico Y&R Zurich for Blue Cross

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WORK

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Industry Charities, Foundations, Volunteers, Against alcohol
Media Radio
Market Switzerland
Agency Advico Y&R Zurich
Executive Creative Director Philipp Skrabal
Creative Director Dominik Oberwiler
Production Jingle Jungle
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: BLUE CROSS
Product/Service: SUPPORT FOR ALCOHOLICS
Agency: ADVICO Y&R
Executive Creative Director: Philipp Skrabal
Creative Director: Dominik Oberwiler
Scriptwriter: Andi Portmann
Advertiser's Supervisor: Daniela Britt
Production Company: JINGLE JUNGLE, Zürich, SWITZERLAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ADVICO Y&R, Zürich, SWITZERLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Piano MVO: Without you, I cannot live. You are my reason to live, my ray of hope. You change me. Turn me into a new person. At work, when you are with me, I can speak so people listen to me. Look up to me. Admire me. Also, because you enable me to yell, to go berserk, to sweep all the folders off the assistant’s desk onto the floor. Until I’m in my office, sitting in my chair. Small. Choking. Shaking. Then you straighten me back up, give me new self-confidence. Without you, I cannot live. ANN: Alcohol is hard to give up. The Blue Cross in Zürich helps.

Full script of the ad in the original language
SFX: Piano MVO: Ohne dich, kann ich nicht sein. Du bist mein Lebenssinn, mein Lichtblick. Du verwandelst mich. Machst mich zu einem neuen Menschen. Bei der Arbeit, wenn du bei mir bist, dann kann ich reden, dass mir alle zuhören. Zu mir aufsehen. Mich bewundern. Auch weil du gemacht hast, dass ich brüllen kann. Toben. Der Sekretärin alle Ordner vom Tisch werfen. Bis ich in meinem Bürostuhl sitze. Klein. Würgend. Bebend. Dann richtest du mich auf, gibst mir neues Selbstvertrauen. Ohne dich, kann ich nicht sein. ANN: Vom Alkohol loszukommen ist schwer. Das Blaue Kreuz Zürich hilft.