TELEPHONE by Blonde + Co for Global Green

Adsarchive » Radio » Global Green » TELEPHONE

TELEPHONE

Pin to Collection
Add a note
Industry Environmental & Animal Issues
Media Radio
Market United States
Agency Blonde + Co
Creative Director Sam Saunders
Production Audioruckus
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: GLOBAL GREEN
Product/Service: HELPING REVERSE CLIMATE CHANGE
Agency: BLONDE NYC
Creative Director: Sam Saunders
Scriptwriter: Sam Saunders
Production Company: AUDIORUCKUS, Minneapolis, USA
Sound Engineer: Mike Stalcar, Audioruckus
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BLONDE NYC, New York, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: (Via telephone) So, here's how a radio ad is usually made. A script is written. The writer and ad execs then get in their cars and drive to the client to present it. Once approved, about 300 actors will get in their cars and drive to an audition. Then the writer, actors, client and producer will once again get in their cars and drive to the recording. That's over three hundred and twenty round trips which, even at a conservative 10 miles each way, is 6,400 miles of driving, 320 gallons of gas, almost 10,000 pounds of CO2 emissions. For every ad. This is an ad for Global Green's climate change initiative, so we didn't hold any meetings or auditions at all: I am both the writer and the voice talent, and I'm calling this in from home instead of getting in my car and driving to the studio. See, there are lots of things we can all do today to help stop global warming that will save money, create green jobs and improve our health. Visit GlobalGreen.org now to see what you can do and how to get involved.

Brief Explanation
Every radio spot we've written that is cast out of LA involves actors doing an audition. A lot of them. And to audition, the actors drive to their voice agencies (they have in-house studios) to lay down a track. That amazed us because of the amount of greenhouse gases produced from making a single radio spot. So we decided to create and produce the greenest radio spot (ever?) for a global non-profit whose message revolves around reversing climate change. The message, and the insight to consumers of the advertising production process, makes this a very different, but simple, spot.