MEMO by KNSK for Herlitz

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MEMO

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Industry Stationery
Media Radio
Market Germany
Agency KNSK
Creative Director Kay Eichner, Tim Krink, Ulrike Wegert
Production Nhb
Released August 2010

Credits & Description

Category: Miscellaneous
Advertiser: HERLITZ PBS
Product/Service: HIGHLIGHTER PENS
Agency: KNSK
Creative Director: Tim Krink/Kay Eichner/Ulrike Wegert
Scriptwriter: Kay Eichner
Agency Producer: Kerstin Arndt
Advertiser's Supervisor: Philipp Ernsting/Anna Heinrich
Production Company: NHB, Hamburg, GERMANY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: KNSK, Hamburg, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Memo to all workstation users on the 5TH FLOOR. Recently there have been several computer NETWORK FAILURES. That’s why, it is very important to FOLLOW the following ADVICE: Number 1. SUFFIXES, PLUG-INS, PROXY AND DHCP CONFIGURATIONS CAN ONLY be changed by the ADMINISTRATOR! Number 2. NEVER swap an ETHERNET CABLE without authorisation. 3. SYSTEM CACHES, PREFERENCES, NETWORK CONNECTORS in the floor outlets are TABOO! If you have any questions, feel free to contact me at any time. SEMICOLON MINUS CLOSE BRACKETS Yours, Prashant, from IT Support. PS: SERVERS, ROUTERS AND HUBS are also taboo! ANN: Herlitz Highlighters. In four loud, lurid colours: RED, GREEN, PURPLE and PINK!

Full script of the ad in the original language
MVO: Memo an alle Arbeitsplatz-Benutzer des 5. STOCK. In letzter Zeit kommt es immer wieder zu NETZWEKFEHLERN an den Rechnern. Deshalb folgende HINWEISE, die unbedingt einzuhalten sind: Number 1. SUFFIXES, PLUGS-INS, PROXY-UND DHCP-Konfigurationen ändert NUR der Admin! Number 2. NIEMALS eigenmächtig ETHERNETKABEL tauschen. Number 3. SYSTEMCACHES, PREFERENCES und NETWERKBUCHSEN in den Bodentanks sind TABU! Bei Fragen stehe ich euch jederzeit zur Verfügung. SEMIKOLON MINUS KLAMMERZU Euer Prashant aus dem EDV Support. PS: SERVER, ROUTER, und HUBS sind auch tabu! ANN: Herlitz Textmarker. In vier schreienden Farben: ROT, GRUN, PINK und LILA!

Brief Explanation
Each radio-spot for Herlitz highlighters plays with the fact, that in Germany neon-colours are also named screaming or loud colours. All spots are written letters, which are read out. Those parts of the text, which are accented by the highlighters, we also make hear able on radio - by screaming them very loud. Because highlighters are used everywhere and for totally different purposes also the actors in the spots are very different. For the spot ‘Memo 5th floor’ it is important to know, that in Germany people from India very often work in the computer business - especially in recent times. Nannies, like in the spot ‘Olga,’ often come from East-European countries.