OVER by KNSK for Herlitz

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Industry Stationery
Media Radio
Market Germany
Agency KNSK
Creative Director Kay Eichner, Tim Krink, Ulrike Wegert
Production Nhb
Released August 2010

Credits & Description

Category: Miscellaneous
Advertiser: HERLITZ PBS
Product/Service: HIGHLIGHTER PENS
Agency: KNSK
Creative Director: Tim Krink/Kay Eichner/Ulrike Wegert
Scriptwriter: Kay Eichner
Agency Producer: Kerstin Arndt
Advertiser's Supervisor: Philipp Ernsting/Anna Heinrich
Production Company: NHB, Hamburg, GERMANY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: KNSK, Hamburg, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Dear Susanne, We’ve known each other for seven years now. SEVEN YEARS of waking up to 'Good morning my little BEETLE!' Seven years of PUMPKIN-CARROT soup. Seven years of ROBBY WILLIAMS in the car. A whole seven years of 'WHO WANTS TO BE A MILLIONAIRE? ' Susanne, I’VE HAD ENOUGH, it’s OVER! Don’t be sad. I’M NOT EITHER. Yours, Frank. ANN: Herlitz Highlighters. In four loud, lurid colours: RED, GREEN, PURPLE and PINK!

Full script of the ad in the original language
MVO: Liebe Susanne, Wir kennen uns jetzt seit sieben Jahren. SIEBEN JAHRE beim Aufwachen 'Guten Morgen, mein KAFER!' Sieben Jahre KUBIS-MOHREN-Suppe. Sieben Jahre ROBBY WILLIAMS im Auto. Volle sieben Jahre 'WER WIRD MILLIONAR?' Susanne, ICH KANN NICHT MEHR. Es ist SCHLUSS! Sei nicht traurig. ICH BIN ES AUCH NICHT. Dein Frank ANN: Herlitz Textmarker. In vier schreienden Farben: ROT GRUN, PINK und LILA!

Brief Explanation
Each radio-spot for Herlitz highlighters plays with the fact, that in Germany neon-colours are also named screaming or loud colours. All spots are written letters, which are read out. Those parts of the text, which are accented by the highlighters, we also make hear able on radio - by screaming them very loud. Because highlighters are used everywhere and for totally different purposes also the actors in the spots are very different. For the spot ‘Memo 5th floor’ it is important to know, that in Germany people from India very often work in the computer business - especially in recent times. Nannies, like in the spot ‘Olga’, often come from East-European countries.