UNUSUALLY WIRELESS SOUND by Akestam.holst Stockholm for Pause Ljud Bild

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UNUSUALLY WIRELESS SOUND

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Industry Retail, Distribution & Rental companies
Media Radio
Market Sweden
Agency Akestam.holst Stockholm
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Retail Stores Bronze

Credits & Description

Type of entry: Product & Service
Category: Retail Stores
Advertiser: PAUSE HOME ENTERTAINMENT
Product/Service: HIFI CHAIN
Agency: ÅKESTAM HOLST Stockholm, SWEDEN
Advertiser PAUSE HOME ENTERTAINMENT
Product HIFI CHAIN
Entrant ÅKESTAM HOLST Stockholm, SWEDEN
Type of Entry: Product & Service
Category: Retail Stores
Title: UNUSUALLY WIRELESS SOUND
Advertiser/Client: PAUSE HOME ENTERTAINMENT
Product/Service: HIFI CHAIN
Entrant Company: ÅKESTAM HOLST Stockholm, SWEDEN
DM/Advertising Agency: ÅKESTAM HOLST Stockholm, SWEDEN


Brief Explanation
This spot for Pause Home Entertainment interferes with other spots in the same commercial break in order to demonstrate the benefits of wireless speakers. It begins with Fredrik, The CEO of the store, promoting the speakers in a straightforward way. Through the following spots in the break we hear the sound “travelling around”, like someone is walking around with the speakers. At the same time Fredrik´s voice pops up with suggestions on where to put the speakers in your home. In the end the sound goes back to normal again and Fredrik finishes off in the same way he started.