Autopistas Del Sol Radio MEETING DOWNTOWN

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MEETING DOWNTOWN

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Industry Consumer & Public services
Media Radio
Market Argentina
Released November 2005

Credits & Description

Advertising Agency: SAVAGLIO\TBWA, ARGENTINA, Buenos Aires
Creative Director: Ernesto Savaglio


Script in English

VO: You are driving at 90, 100, 110 km. an hour. You have a meeting downtown in a few
minutes. Around you there are 1, 2, 3, 4, 5, 6 lanes. Through the windows you see 1, 2, 3, 4, 5, 6 thousand towers of light, thousands of trees. 90, 100, 110 km. an hour. Nothing stops you as you get closer to the toll both. Closer, closer, closer… You slow down. You do not stop. You see the gate lifting right before you and you pass. Of course, you have the PASS, the automatic toll pass. An electronic devise that sticks to your windshield and allows you to pass the tolls without stopping. 90, 100, 110 km. an hour to get to that meeting downtown earlier. PASS, for the people who need to get there earlier. Del Sol Highways. Enjoy the ride.


Script in Orginal Language

VO: Usted va manejando a 90, 100, 110 km. por hour. Porque tiene una reunión en el centro en
pocos minutos. Y tiene a su alrededor 1, 2, 3, 4, 5, 6 carriles. Y Por la ventanilla ve pasar 1, 2, 3, 4, 5, 6 mil torres de luz, miles de árboles 90, 100, 110 km. por hora. Nada lo detiene y se acerca a las cabinas del peaje. Se acerca, se acerca, se acerca… Disminuye la velocidad. Sin necesidad de parar. Ve como se levanta la barrera frente a usted y pasa. Claro, porque usted tiene PASE, peaje automático sin espera, el dispositivo electrónico que se adosa al parabrisas y le permite pasar por las cabinas sin detenerse. 90, 100, 110 km. para llegar antes a esa reunión en el centro. PASE, para los que necesitan llegar antes. Del Sol Highways. Buen viaje.