SADDAM by Creativeland Asia for Hippo

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SADDAM

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Industry Grocery and Other foods
Media Radio
Market India
Agency Creativeland Asia
Executive Creative Director Vikram Gaikwad
Creative Director Anu Joseph
Producer Tony Hertz
Account Supervisor Jay Gala
Production HERTZ RADIO & OTHER CLEVER ADVERTISINGS
Released August 2010

Credits & Description

Category: Foods
Advertiser: PARLE AGRO
Product/Service: HIPPO BAKED MUNCHIES
Agency: CREATIVELAND ASIA
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Scriptwriter: Sajan Raj Kurup/Anu Joseph
Account Supervisor: Jay Gala
Advertiser's Supervisor: Nadia Chauhan/Madhur Pandey
Production Company: HERTZ RADIO & OTHER CLEVER ADVERTISING, London, UNITED KINGDOM
Director: Tony Hertz
Producer: Tony Hertz
Sound Studio: Redwood Studios/London
Sound Engineer: André Jacquemin
Music Artist/Title: Quito Colayco
Other Credits: David Charles/Beth Chalmers/Saddam Hussein
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CREATIVELAND ASIA, Mumbai , INDIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SXF: Music ANN: March 2003, Saddam Hussein interpreted by Hippo. (We hear a speech by Hussein, followed by translation) MVO1: (Speech) MVO2: I am hungry. MVO1: (Speech) MVO2: Extremely hungry. MVO1: (Speech) MVO2: It has been a long time since breakfast. MVO1: (Speech) MVO2: Yes, I am very hungry indeed MVO1: (Speech) MVO2: The hunger gnaws at me. MVO1: (Speech) MVO2: I am really famished... MVO1: (Speech) MVO2: ...and very soon the world will know the extent of my hunger. SFX: Music ANN: Hunger is the root of all evil. Don’t go hungry. Hippo, delicious baked munchies.

Brief Explanation
Hippo is a snack brand that believes that hunger is the root of all evil. So, in this campaign we have taken hate speeches delivered by famous dictators throughout history and have translated them in a humorous way to suggest that what they actually meant to say through their speeches was that they were actually hungry. This radio commercial is a satirical take on Saddam Hussein's speech, delivered just before Iraq went to war, where he's supposedly telling the people of Iraq how hungry he is.