Hiscox Radio Synth by AMV BBDO London

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Industry Insurance
Media Radio
Market United Kingdom
Agency AMV BBDO London
Executive Creative Director Alex Grieve, Adrian Rossi
Creative Director Clark Edwards, Andre Hull
Producer Darapen Vongsa-Nga
Released October 2017

Credits & Description

Hiscox Insurance wanted to talk about Cyber Crime cover. So they employed the techniques of fraudsters to create their new radio spots. In one, they cloned their brand voice, creating a near perfect copy. In another, they created an AI to write part of a script. Agency: AMV BBDO, London
Media: Radio
Category: Finance & insurance
Client: Hiscox
Agency: AMV BBDO London
Country: United Kingdom
Sound Engineer: Munzie Thind
Executive Creative Director: Alex Grieve
Executive Creative Director: Adrian Rossi
Creative Director: clark edwards
Creative Director: Andre Hull
Producer: Darapen Vongsa-nga