DARTH VADER by The Jupiter Drawing Room South Africa for Musica

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DARTH VADER

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Industry Retail, Distribution & Rental companies
Media Radio
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Ross Chowles
Creative Director Livio Tronchin
Production B&S STUDIOS
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: MUSICA
Product/Service: HOME ENTERTAINMENT RETAILER
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Executive Creative Director: Ross Chowles
Creative Director: Livio Tronchin
Scriptwriter: Jonathan Commerford
Agency Producer: Caryn Brits
Account Manager: Timothy Young
Production Company: B&S STUDIOS, Cape Town, SOUTH AFRICA
Sound Studio: B&S Studios
Sound Engineer: Graham Merrill
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Cape Town, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO1: (Breathing heavily) Now that we are all together, there is something I must tell you. Luke, I am your father. MVO2: No! MVO1: And Leia... I’m your father too. FVO: No! MVO1: Han. Yes, it’s true. I’m your daddy? MVO3: No! MVO1: And last of all, Chewy... come to pappa! SFX: Chewbacca warbles ANN: With great CDs, DVDs, gaming and more available at Musica this Father’s Day, dads will wish they had more kids. Musica. SFX: Musica mnemonic: The World Awaits

Brief Explanation
Musica is South Africa’s largest entertainment retailer. Over the Father’s Day period, they gear their product offerings to dads, and consequently needed to advertise this large selection of products. We featured the classic anti-father character, Darth Vader, and turned it on its head.