Video Networks Radio HEAR HEAR by Grand Union

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Industry Publishing, streaming & media
Media Radio
Market United Kingdom
Agency Grand Union
Director Neil Harrington
Creative Director Marco Guisti
Released November 2004

Credits & Description

Advertising Agency: GRAND UNION, UNITED KINGDOM, London
Creative Director: Marco Guisti (Video Networks)
Scriptwriter: Richard Coggin/Richard Johnson
Agency Producer: Sally Gallagher
Director: Neil Harrington (Sauce Radio)
Sound Engineer: Gary Turnbull (Grand Central)

Script in English

SFX: It is a busy day in the House of Commons and the usual rambunctious backbenchers are overpowering the speaker with groans of displeasure.

Member of Parliament 1: Does the right honourable gentleman seriously expect us to believe this utterly ludicrous report?

Member of Parliament 2: Madam speaker, the facts are irrefutable: HomeChoice offer digital TV, access to on-demand movies, broadband and free evening and weekend calls for just £13.75 per month.

SFX: The MPs and the House begin to argue.

SFX: Madam Speaker bangs her gavel.

Madam Speaker: Order, order…order one for the house.

The House: Hear, hear.

VO: HomeChoice – it’s time to demand more.

Visit for local availability. Free calls restricted to local and national. Offer price available for limited time only. BT phone line required. 12 month contract and conditions apply.
Brief Explanation

This is one of several radio executions that bring to life the challenger proposition of ‘Demand More’; part of an integrated campaign for HomeChoice.

The ad sets up a scenario where HomeChoice is almost too good to believe. Set in The House of Commons, politicians are challenging the report that HomeChoice can deliver all these services for such an amazing price. Also played on the topical nature of various questionable government reports at the time.