Video Networks Radio RODEO VIDEO by Grand Union

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Industry Publishing, streaming & media
Media Radio
Market United Kingdom
Agency Grand Union
Director Neil Harrington
Creative Director Marco Guisti
Released November 2004

Credits & Description

Advertising Agency: GRAND UNION, UNITED KINGDOM, London
Creative Director: Marco Guisti (Video Networks)
Scriptwriter: Richard Johnson/Richard Coggin
Agency Producer: Sally Gallagher
Director: Neil Harrington (Sauce Radio)
Sound Engineer: Gary Turnbull (Grand Central)

Script in English

SFX: We hear the sound of a ringing tone on the phone. Someone answers.

Voice: ..and he gets this big old sword (chewing gum) ‘ello, Rodeo Video.

Caller: Hi, I’m after a DVD.

Voice: Which one mate?

Caller: I’m not really sure. Bring a thousand or so round and I’ll choose.

Voice: Do what?

Caller: And don’t forget to come and get them tomorrow.

Voice: Yeah whatever!

SFX: Phone goes dead.

VO: Shouldn’t you be able to watch the films you want without trekking to the video shop? From just £27.50 a month, HomeChoice offers you access to over 1000 on-demand movies, the best on-demand and digital TV and super-fast Broadband. HomeChoice. It’s time to demand more. Visit for local availability and terms.
Brief Explanation

This is one of several radio executions that bring to life the challenger proposition of ‘Demand More’; part of an integrated campaign for HomeChoice. The ad is a spoof telephone conversation focusing on the services from HomeChoice - bundled TV, movies and broadband.