Video Networks Radio SHOW ME THE MOVIES by Grand Union

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SHOW ME THE MOVIES

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Industry Publishing, streaming & media
Media Radio
Market United Kingdom
Agency Grand Union
Director Neil Harrington
Creative Director Marco Guisti
Released February 2005

Credits & Description

Advertising Agency: GRAND UNION, UNITED KINGDOM, London
Creative Director: Marco Guisti (Video Networks)
Scriptwriter: Richard Coggin/Richard Johnson
Agency Producer: Sally Gallagher
Director: Neil Harrington (Sauce Radio)
Sound Engineer: Gary Turnbull (Grand Central)


Script in English

Jimmy Carr: I never thought I’d hear from HomeChoice again. I, I thought it was over, and, and then they called, they said "Hello broadband from £19.99 a month and I’ll throw in digital TV and on demand movies." I said, I said you had me at broadband. Show me the movies, show me the movies, show me the movies.

VO: HomeChoice – it’s time to demand more. Visit HomeChoice.co.uk for local availability. £19.99 for first 3 months then £27.50. BT phone line and 12 month contract required.
Brief Explanation

This is one of several radio executions that bring to life the challenger proposition of ‘Demand More’; part of an integrated campaign for HomeChoice.

The ad features comedian-of-the moment Jimmy Carr. The ad is arresting to the listener as it sounds like you’ve stumbled half way through a conversation and want to listen further. It carries a movie related joke that is deliberately not explained – if you understand the reference then HomeChoice is for you.