WORDS by DDB Toronto for Earth Day Canada

WORDS

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Industry Public Safety, Health & Hygiene
Media Radio
Market Canada
Agency DDB Toronto
Executive Creative Director Andrew Simon
Released December 2008

Credits & Description

Advertising Agency: DDB CANADA/TORONTO, CANADA, CANADA
Executive Creative Director: Andrew Simon
Scriptwriter: Andrew Simon

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: I know the human being and fish can co-exist peacefully.

Make sure that much of the great state of Florida is, uh, prodected and preserved.

Our most abundant energy source is coal. We have enough coal to last for 250 years, yet coal also prevents an environmental challenge.

We need an energy bill that encourages consumption.

ANN: How do you express your love for the environment?
Enter the 2009 Earth Day Hometown Heroes Program at EarthDay.ca.
Brief Explanation

This spot uses actual audio clips of George Bush speaking, or rather misspeaking, about the environment.

To promote an Earth Day competition, which asks Canadians to clearly articulate their love for the environment, we used examples from someone sorely lacking in that department, George W. Bush.

Note: Last George quote is from dubyaspeak.com, audio section, 2004, April 23