CHANGING STATIONS by McCann Tel Aviv for Honda

Adsarchive » Radio » Honda » CHANGING STATIONS

CHANGING STATIONS

Pin to Collection
Add a note
Industry Cars
Media Radio
Market Israel
Agency McCann Tel Aviv
Executive Creative Director Eldad Weinberger, Tal Raviv
Creative Director Sigal Abudy
Account Supervisor Eli Dolev
Released August 2010

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: HONDA
Product/Service: HONDA ACCORD
Agency: McCANN ERICKSON
Executive Creative Director: Tal Raviv/Eldad Weinberger
Creative Director: Sigal Abudy
Scriptwriter: Ami Alush/Asaf Zelicovitch
Agency Producer: Einat Gur-Arie
Account Manager: Yoni Friedman
Account Supervisor: Eli Dolev
Production Company: McCANN ERICKSON, Tel Aviv, ISRAEL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN ERICKSON, Tel Aviv, ISRAEL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Station jingle: 'Radio Haifa' SFX: Reception interference FVO1: We are back, 102 FM, Tel-Aviv Radio... SFX: Reception interference SFX: Station jingle: 'You are listening to, Radio South!' SFX: Reception interference. MVO: Hi, here's another hour of hits on Radio Elilat... SFX: Reception interference FVO2: Ahlan ahlan ahlan from Radio Kahir 76 FM... SFX: Radio interference ANN: Honda accord, with a maximum power of 227 kilometres per hour. Is your heart ready for it?

Full script of the ad in the original language
SFX: Station jingle; 'Radio Haifa' SFX: Reception interference FVO: Hazartem eleno, Radio Tel Aviv 102 FM... SFX: Reception interference SFX: Station jingle: 'Radio darom, shomeim sheatem' SFX: Reception interference. MVO: Anahno ithem leod shaha shel laitim bekol ayam aadom SFX: Radio interference FVO2: Ahalan ahalan ahalan mi Radio Khair... SFX: Radio interference ANN: Honda accord, im meirot mirabit shel 227 kilometer le shaha. Halev shelha banuy le manoa kaze?

Brief Explanation
Have you ever listened to the radio while driving in your car, when suddenly the channel changed because you went out of the reception area? Now try to imagine how quickly the channels will change when you are driving in a really fast car. That’s exactly what we did to demonstrate how fast Honda Accord is. To simulate the drive, we prepared several different radio broadcasts that used the actual jingles of Israel's most popular radio stations. Each broadcast started with the jingle of the particular station you were listening to, and quickly changed to other channels from across the country. And a bit further...