AFRAID OF PROBLEMS by Wieden + Kennedy London for Honda

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Industry Cars, Hybrid Cars
Media Radio
Market United Kingdom
Agency Wieden + Kennedy London
Creative Director Kim Papworth
Released January 2008

Credits & Description

Advertising Agency: WIEDEN+KENNEDY, UNITED KINGDOM, London
Executive Creative Director: Kim Papworth
Creative Director: Kim Papworth
Scriptwriter: Frank Ginger/Sam Heath
Agency Producer: Helen Whitely
Sound Engineer: Owen Griffiths

Script in English

MVO: Why are we so afraid of problems?
When the greatest thing about problems is, they upset things.
They force us to re-examine.
What were we doing? What were we thinking?
And then suddenly it comes to us. Maybe if we...?

You see, Honda knows that, for every new puzzle, there’s a new solution.
So whenever there’s a problem. A real humdinger. We don’t resent it.
We throw open our arms and greet it like an old pal.
Knowing that that problem could turn out to be the best break we ever had.