STRONG ENOUGH? by King for Max Hamburgare

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STRONG ENOUGH?

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Industry Fast food
Media Radio
Market Sweden
Agency King
Creative Director Frank Hollingworth
Account Supervisor Lina Söderqvist
Production Beppo
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: MAX HAMBURGARE
Product/Service: HOT CHIPOTLE BURGER
Agency: KING SOLUTIONS
Creative Director: Frank Hollingworth
Scriptwriter: Pontus Ekström/Jonas Yrlid
Account Manager: Lena Ivarsson
Account Supervisor: Lina Söderqvist
Production Company: BEPPO, Stockholm, SWEDEN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: KING SOLUTIONS, Stockholm, SWEDEN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: We at Max Hamburgers were afraid that our hot chipotle burger with crispy onion rings and hot chipotle sauce might be too spicy. To thoroughly investigate this matter, we randomly asked the average person in the street. MVO: No, not too hot, no. It’s okay and it’s good, it’s good. FVO: This one is not hot. No no, not... not spicy. ANN: What a relief, our Hot Chipotle is not too spicy, just perfect. You're very welcome to try it at Max, Sweden's tastiest burgers.

Full script of the ad in the original language
ANN: Vi på Max blev rädda att vår burgare Hot Chipotle med krispiga lökringar och het chiptolesås är för stark. För att undersöka saken frågade vi helt slumpvis mannen på gatan. MVO: No, not too hot, no. It’s okay and it’s good, it’s good. FVO: Jag tycker inte stark. Det är lagom faktiskt, Det är inte stark. Inte alls. ANN: Vad skönt, vår Hot Chipotle är alldeles lagom stark. Varmt välkomna att prova den på Max, vi med Sveriges godaste hamburgare.