PHONE-DIALLING RADIO SPOT by They Amsterdam for Hotel Arena Restaurant

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PHONE-DIALLING RADIO SPOT

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Industry Restaurants, Pubs & Bars
Media Radio
Market Netherlands
Agency They Amsterdam
Producer Natasja Loturco
Production Studio De Keuken
Released August 2010

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: AMSTERDAM VILLAGE COMPANY
Product/Service: HOTEL ARENA RESTAURANT
Agency: THEY
Production Company: STUDIO DE KEUKEN, Amsterdam, THE NETHERLANDS
Producer: Natasja Loturco
Sound Studio: Studio de Keuken
Sound Engineer: Wouter Snel
Music Artist/Title: Geert van Gaalen
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: THEY, Amsterdam, THE NETHERLANDS

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music ANN: You know at Hotel Arena we like to make everything easy for our guests. Well now, we've made it even easier. Say you're at home, bored, longing for a nice night out at our restaurant, bar or nightclub? Well now, you don't even have to dial the telephone to make a reservation. This radio spot can dial your landline phone for you. Hey, you don't believe me? Go on, get that phone. Bring it on over here. I know it's around there somewhere. I'll wait. Bring it over to the speaker. OK now, 3, 2, and 1.... (DTMF tones make the listener's phone dial Hotel Arena)

Brief Explanation
Objective: Hotel Arena is a four-star hotel with a restaurant, bar and nightclub in Amsterdam. Hotel Arena asked us for a creative concept to increase bookings and generate PR. Strategy/Concept: We simply made it easier for people to book a reservation, by making a radio spot that not only invites people to Hotel Arena, but actually dials the phone number for the listener. This works by broadcasting DTMF tones. The listener simply has to put their phone to the speaker. The DTMF string actually ‘dials’ the phone. DTMF technology is available to everybody. Google ‘DTMF generator’ and try for yourself!