HP Radio BRAIN by Publicis Italy

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BRAIN

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Industry Printers, Scanners & Supplies, Business equipment & services
Media Radio
Market Italy
Agency Publicis Italy
Director Gianfranco Clerici
Creative Director Alasdhair Macgregor-Hastie - Associate
Released March 2004

Credits & Description

Advertising Agency: PUBLICIS, ITALY, Milan
Creative Director: Alasdhair MacGregor-hastie
Scriptwriter: Matteo Natale
Agency Producer: Riccardo Biancorosso
Director: Gianfranco Clerici


Script in English

Speaker: Your brain is able to read a phrase and understand its meaning even if some letters are missing on the printed text. This means that your brain is a perfect machine, but what if, on the other hand, the printer you are using has a few problems. In these cases, use your brain. Choose HP quality: your old printer, projector or scanner or any make or model can be valued at up to €2,000. Call our freephone number on 800 402692. HP, clear, right?
Script in Orginal Language

SPK: Il tuo cervello è in grado di leggere una frase e coglierne il senso anche se mancano alcune lettere nel testo stampato. Questo significa che la tua mente è una macchina perfetta, ma che la stampante che hai usato, invece, ha qualche problemino. In questo caso sfrutta il cervello. Scegli la qualità HP: supervalutazioni fino a 2.000 € per la tua vecchia stampante, videoproiettore e scanner di qualsiasi marca o modello. Numero verde 800.40.26.92 HP. Chiaro no?