Hudson Repro Radio CONCERT by Saatchi & Saatchi New York

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Industry Advertising agencies, Business equipment & services
Media Radio
Market United States
Agency Saatchi & Saatchi New York
Creative Director Tony Granger
Released December 2004

Credits & Description

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Creative Director: Tony Granger
Scriptwriter: Jason Graff/Jeff Greenspan
Agency Producer: Pete Ostella
Sound Engineer: Rick Oakley

Script in English

SFX: Screaming crowd

MC: Now the band we’ve all been waiting for...

SFX: Screaming builds

MC: That’s right, they’re back and better than ever. Give it up for the one, the only...
100% Cyan, 54% Magenta, 0% Yellow, and 5% Black Oyster Cult!!!!

SFX: Crowd erupts

VO: Hudson Repro. Not just colour. Exact colour.
Brief Explanation

The target audience for Hudson Repro were communication and marketing professionals of fortune 500 companies. The communication objective was to highlight the company's expert print production capabilities. Our creative strategy positioned Hudson Repro's print production professionals as people who were not just into colour, but people who were driven by the exactness of colour.