Hudson Repro Radio NEWS by Saatchi & Saatchi New York

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NEWS

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Industry Advertising agencies, Business equipment & services
Media Radio
Market United States
Agency Saatchi & Saatchi New York
Creative Director Tony Granger
Released December 2004

Credits & Description

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Creative Director: Tony Granger
Scriptwriter: Jason Graff/Jeff Greenspan
Agency Producer: Pete Ostella
Sound Engineer: Rick Oakley


Script in English

SFX: News station music

NEWS ANNOUNCER: And that’s the world news. Now on to Big Buck for sports.

SPORTS ANNOUNCER: Thanks Reggie and good golly Ms. Molly. It was a wild one today at Fenway Park where the the Oakland A’s reached deep into their bag of tricks, rallied from behind getting three in the ninth to defeat the Boston 5% Cyan, 90% Magenta, 100% Yellow, 0% Black Sox, 3-2.

VO: Hudson Repro. Not just colour. Exact colour.
Brief Explanation

The target audience for Hudson Repro were communication and marketing professionals of fortune 500 companies. The communication objective was to highlight the company's expert print production capabilities. Our creative strategy positioned Hudson Repro's print production professionals as people who were not just into colour, but people who were driven by the exactness of colour.