Human Rights Watch (HRW) Radio Hashtag Thank You. by Cheil Toronto

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Hashtag Thank You.

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Industry Human Rights
Media Radio
Market Canada
Agency Cheil Toronto
Executive Creative Director Michael Murray
Copywriter Darren Marranca
Released March 2017

Credits & Description

This spot from Cheil, Canada shows how something as simple as Tweeting can help put a stop to a global issue. In this case, people Tweeted Justin Trudeau to sign the Safe Schools Declaration, and he did. This action has put an official halt to militaries using schools in war-torn countries as a base of operations, thus alleviating schoolchildren as targets.
Media: Radio
Category: Public interest
Client: Human Rights Watch
Agency: Cheil Canada
Country: Canada
Director: Dustin Anstey
Executive Creative Director: Michael Murray
Copywriter: Darren Marranca
Strategist: Scott Suthren
Music Studio: Vapor-RMW