VIRUS CHAIN by Hakuhodo Tokyo for Panasonic

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VIRUS CHAIN

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Industry Electronic Devices & Home Appliances
Media Radio
Market Japan
Agency Hakuhodo Tokyo
Creative Director Kazushige Uchida
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: PANASONIC
Product/Service: HUMIDIFYING AIR FILTER
Agency: HAKUHODO
Creative Director: Kazushige Uchida
Scriptwriter: Jin Saito
Production Company: HAKUHODO, Tokyo, JAPAN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: HAKUHODO, Tokyo, JAPAN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
(Coughing) MVO: Train. FVO1: Company. FVO2: Bank. MVO2: Ward Office. FVO3: Shopping centre. MVO3: Terminal station. MVO4: Local station. ANN: When you get home, cut off the chain of coughing. Nano II, the ion particles wrapped in water will inhibit activities of virus, bacteria and pollen. Panasonic Humidifying Air Filter. MVO1: Clean air with nano filtering? ANN: Panasonic. Ideas for life.

Full script of the ad in the original language
(Coughing) MVO1: Tsu Tsu Tsukin densha kusha. FVO1: Sha Sha Shanai kaigi. FVO2: Gi Gi Ginko madoguchi. MVO2: Chi Chi Chiyodakuyakusho. FVO3: Sho Sho Shopping centa. MVO3: Ta Ta Ta-minaru eki. MVO4: Ki Ki Kinjo no eki. ANN: Kitaku shitara, gohon no rensa wo tachikorou. Mizu ni tsutsumareta biryushi ion, nano iii ga uirusu ya kin, Kafun nado no hataraki wo yokusei shimasu. Panasonic Kashitsu kuuki seijouki. MVO1: Kuki kireina nanoii jokin!? ANN: Panasonic. Ideas for life.

Brief Explanation
In Japan, there is a common play-on-words game called Shiritori. You say a word that starts with last syllable of the word that was said before you. When you say a word that ends with “Nn”, you loose. We expressed how colds are passed on as a chain reaction through breathing with Shiritori. Then we introduced the anti-cold air filter as a thing that breaks up the chain to convey its effect.