PASS THE MESSAGE by McCann Erickson Manila for Hummer

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PASS THE MESSAGE

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Industry Repair parts
Media Radio
Market Philippines
Agency McCann Erickson Manila
Executive Creative Director Raul Castro - Vp
Creative Director Noel Bermejo- Creative Director
Account Supervisor Celine Lopez, Cha Golpeo, Bernadette Chincuanco
Production HIT Productions
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: HUMMER PHILIPPINES
Product/Service: XENON BULBS
Agency: McCANN WORLDGROUP PHILIPPINES
Executive Creative Director: Raul Castro
Creative Director: Noel Bermejo
Scriptwriter: Allan Almeda/Gerry Cacanindin
Agency Producer: Jho Moya
Account Supervisor: Bernadette Chincuanco/Cha Golpeo/Celine Lopez
Production Company: HIT PRODUCTIONS, Makati City, THE PHILIPPINES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN WORLDGROUP PHILIPPINES, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Car ambience MVO1: I see an old man crossing the dark road... MVOs: Hit the brakes! Hit the brakes! Hit the brakes! Hit the brakes! Hit the brakes! Hit the brakes! Hit the brakes! Hit the brakes! Hit the brakes... ANN: It takes thousands of neurons to tell your foot to react to what your eyes see. MVOs: Hit the brakes! Hit the brakes! Hit the brakes! Hit the brakes... ANN: So it wouldn’t hurt to have fair warning. MVOs: Hit the brakes... HITTING THE BRAKES! ANN: For headlights with long range. Xenon Bulbs.