Hunter's Dry Radio LAZY by Berry Bush BBDO South Africa

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Industry Alcoholic drinks & Tobacco, Beers and Ciders
Media Radio
Market South Africa
Agency Berry Bush BBDO South Africa
Director Tully Mccully
Creative Director Ivan Johnson
Account Supervisor Gerrit Walters
Released April 2005

Credits & Description

Advertising Agency: BERRY BUSH BBDO, SOUTH AFRICA, Cape Town
Creative Director: Ivan Johnson
Scriptwriter: Gavin Williams/Shaun Bond
Agency Producer: Colleen
Account Supervisor: Gerrit Walters
Director: Tully McCully
Sound Engineer: Tully McCully

Script in English

VO: The three-toed sloth, the only animal to have a deadly sin named after it, is in a word just downright lazy. So lazy in fact that it doesn’t even bother to stand upright and prefers to hang upside down. Its laziness rivals only that of Californians and people who work at embassies. It moves so slowly that even when motivated it would take a fortnight to cross a standard sized football goalmouth, making it in the running for the second goalkeeping spot at Sundown's, so it still hasn’t got near my Hunters which I put only a metre away from this lethargic beast. Ultimate laziness, in my book does not deserve ultimate refreshment.

ANNCR/STING: Hunters. Refreshes like nothing on earth.