Hunter's Dry Radio MAGPIE by Berry Bush BBDO South Africa

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Industry Alcoholic drinks & Tobacco, Beers and Ciders
Media Radio
Market South Africa
Agency Berry Bush BBDO South Africa
Director Tully Mccully
Creative Director Ivan Johnson
Account Supervisor Gerrit Walters
Released April 2005

Credits & Description

Advertising Agency: BERRY BUSH BBDO, SOUTH AFRICA, Cape Town
Creative Director: Ivan Johnson
Scriptwriter: Gavin Williams/Shaun Bond
Agency Producer: Colleen
Account Supervisor: Gerrit Walters
Director: Tully McCully
Sound Engineer: Tully McCully

Script in English

VO: Magpies. Not only is it the nickname of a rubbish football team from the North East of England, but also the name of a bird. And the name of nature’s most notorious thief. You see the magpie will steal anything shiny. It is only now we are beginning to understand why. The magpie sees everything it doesn’t understand as shiny. Which is a terrible way to live, as the magpie understands very little. So I have attempted to lure it towards this beautiful, sparkling and oh yes, very shiny Hunters bottle. Here’s a magpie now, about to swoop, he’s spotted my Hunters….

SFX: Bird hitting glass.

VO: But not my patio window. In my book, nature’s ultimate thief does not deserve ultimate refreshment.

ANNCR: Hunters refreshes like nothing on earth.