Icam Radio DRESS by Dieste Harmel & Partners

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DRESS

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Industry Public Safety, Health & Hygiene, Against violence
Media Radio
Market United States
Agency Dieste Harmel & Partners
Creative Director Carlos Tourne
Released September 2004

Credits & Description

Advertising Agency: DIESTE HARMEL & PARTNERS, USA, Dallas
Creative Director: Carlos Tourne
Scriptwriter: Juan Carlos Hernandez/Florencia Leibaschoff
Agency Producer: Jaime Torres


Script in English

MAN: This morning I put on a dress that looks incredible on me. The only thing is you can see my thong. I got into the elevator and said hi to the neighbor and he just shamelessly stared at my cleavage. Finally the door opened and he went out one direction and I went in the other. Then I turned to look at him and he was looking at my rear end. I went out to the street and a guy went by in a car, he whistled at me and went s… s… s… ha… he almost ran into the bus I was getting into, which was packed. It was worse in there, they started pushing me, they “innocently” stood up behind me, hoping the driver would brake so they could bump into me. One idiot even walked by me with his hands down low and he touched me, what bothered me most was that I couldn’t even say anything to him. Only a man would do that.

ANNCR WOMAN: Put yourself in a woman’s shoes one day. Campaign against sexual harassment from the ICAM and this station.
Script in Orginal Language

HOMBRE: Esta mañana me puse un vestidito que se me veía increíble. Lo único era que la tanga que se me marcaba, me subo al ascensor y saludo al vecino y el descarado se me queda viendo el escote. Por fin se abrió la puerta y él salió para un lado y yo para el otro, en eso me volteé a verlo y me estaba viendo las nalgas. Salgo a la calle y pasa un tipo en su carro, me pita y me hace s… s… s…
ja… casi se estrella con el autobús al que me iba a subir, que estaba que se reventaba. Ahí fue peor, me empezaron a empujar, se me paraban detrás haciéndose los disimulados, esperando a que el chofer frenara para arrimármelo, hasta un idiota me pasó por el lado caminando con las manos abajo y me tocó, lo que más rabia me dio, es que no le pude decir nada. Hombre tenía que ser.

ANNCR MUJER: Ponte un día en el lugar de las mujeres. Campaña contra el acoso sexual del ICAM y esta estación.