Icbc Counterattack Radio CHIMES by DDB Vancouver


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Industry Traffic safety
Media Radio
Market Canada
Agency DDB Vancouver
Director Wayne Kozak
Creative Director Alan Russell
Account Supervisor Brett Macfarlane
Released July 2005

Credits & Description

Creative Director: Alan Russell
Scriptwriter: Kevin Rathgeber
Agency Producer: Sue Bell
Account Supervisor: Brett Macfarlane
Director: Wayne Kozak
Sound Engineer: James Spooner

Script in English

SFX: Wind chimes.

MVO: (Soothing) Listen to the chimes. Feel stress leave your body. Starting with your stomach.
Then moving down. Relax your legs. Your feet. Ease up on the accelerator. The urge to ram your hood ornament up the tailpipe of the car in front of you should subside. Please don’t tailgate. Or you’ll be fined. A message from your local police.

Brief Explanation

Aggressive driving and road rage seem to be universal issues. However, not everyone may be
familiar with the self-help tapes (CDs) that we've based these spots on. Basically we've spoofed
New Age meditation and relaxation messages.