Icbc Counterattack Radio MEANING OF LIFE by DDB Vancouver

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MEANING OF LIFE

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Industry Traffic safety
Media Radio
Market Canada
Agency DDB Vancouver
Director Wayne Kozak
Creative Director Alan Russell
Account Supervisor Brett Macfarlane
Released August 2005

Credits & Description

Advertising Agency: DDB CANADA VANCOUVER, CANADA, CANADA
Creative Director: Alan Russell
Scriptwriter: Kevin Rathgeber
Agency Producer: Sue Bell
Account Supervisor: Brett Macfarlane
Director: Wayne Kozak
Sound Engineer: James Spooner


Script in English

SFX: Flowing water.

MVO: (Soothing) Listen to the calming water. Think deep thoughts… Like - why are we here? What’s the meaning of life? Is there a creator? (Pause) Keep driving like a freakin’ maniac and you’ll find out… Please slow down. Leave a few minutes early. And allow time for delays.

OFF: A message from ICBC.


Brief Explanation

Aggressive driving and road rage seem to be universal issues. However, not everyone may be
familiar with the self-help tapes (CDs) that we've based these spots on. Basically we've spoofed
New Age meditation and relaxation messages.