Icbc Counterattack Radio STUMBLE by DDB Vancouver

STUMBLE

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Industry Traffic safety
Media Radio
Market Canada
Agency DDB Vancouver
Director Peter Clarke
Creative Director Alan Russell
Account Supervisor Brett Macfarlane
Released November 2005

Credits & Description

Advertising Agency: DDB CANADA VANCOUVER, CANADA, CANADA
Creative Director: Alan Russell
Scriptwriter: Paul Little
Agency Producer: Sue Bell
Account Supervisor: Brett Macfarlane
Director: Peter Clarke
Sound Engineer: James Spooner


Script in English

MVO: When the roads are slick it’s really hard to slow down clickly. When the roads are slick it’s
really hard to slow down quickly. Especially if there’s been an emergency up ahead or if
suddenly something happens in front of you. Or if something. Especially if there’s been an
emergency up ahead or if something suddenly happens in front of you, Or if someone someone all of a sudden started to cha, if someone starts to change lanes. That’s why if, sudden. That’s why if it’s been raining, slowing, snowing, if it’s foggy out or if the roads are icy, it’s a good idea to slow down and give yourself plenty of time to react. After all it’s easy to make mistakes when you go too flast, fast.

OFF: In bad weather, the police will be targeting unsafe drivers. A message from your local police.


Brief Explanation

We used a technique of the radio announcer talking too fast and making mistakes to make the
point that if you drive too fast you can easily make mistakes. We wanted to make a logical
argument as opposed to just telling people to slow down.