Icbc Counterattack Radio SURF by DDB Vancouver


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Industry Traffic safety
Media Radio
Market Canada
Agency DDB Vancouver
Director Wayne Kozak
Creative Director Alan Russell
Account Supervisor Brett Macfarlane
Released July 2005

Credits & Description

Creative Director: Alan Russell
Scriptwriter: Kevin Rathgeber
Agency Producer: Sue Bell
Account Supervisor: Brett Macfarlane
Director: Wayne Kozak
Sound Engineer: James Spooner

Script in English

SFX: Surf.

MVO: (Soothing) Focus on the waves. Unwind. Loosen every muscle in your body. Your shoulders. Your arms. And especially your fingers. The ones you are imagining clamped around that other driver’s throat. Relax. Running him off the road won’t get you home faster. Please don’t speed. Or you’ll be fined.

OFF: A message from your local police.

Brief Explanation

Aggressive driving and road rage seem to be universal issues. However, not everyone may be
familiar with the self-help tapes (CDs) that we've based these spots on. Basically we've spoofed
New Age meditation and relaxation messages.