Ifk Gothenburg Radio GLOSSARY by ANR BBDO Stockholm

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Industry Culture, Leisure & Sport, Sports Teams & Events, Shows, Events & Festivals
Media Radio
Market Sweden
Agency ANR BBDO Stockholm
Account Supervisor Joakim Brinkenberg
Released May 2005

Credits & Description

Advertising Agency: ANR.BBDO, SWEDEN, Gothenburg
Scriptwriter: Magnus Stenberg/Martin Lannering
Agency Producer: Anneli Kjellander
Account Supervisor: Joakim Brinkenberg
Advertiser's Supervisor: Affe Akbari/Hans Lundberg


Script in English

MVO1: Do you come form the posh part of Gothenburg and support ÖIS? We know you have problems understanding football, so here's a language guide to help you support your glitzy
team against the people's team, IFK in Tuesday's derby. Line-up.

MVO2: The days agenda.

MVO1: Team captain.

MVO2: Executive Area Manager.

MVO1: Good team spirit.

MVO2: Positive in-house relations.

MVO1: Substitute.

MVO2: Outsourcing

MVO1: Knee injury

MVO2: Redundant.

MVO1: Defend.

MVO2: Reconstruction analysis.

MVO1: Dressing room

MVO2: Back office

MVO1: Bag man

MVO2: Office support

MVO1: Yellow card

MVO2: Negative personal assessment

MVO1: Red card.

MVO2: Out of business.

MVO1: Working the ball around.

MVO2: Maximising logistics

MVO1: Hotdog.

MVO2: A la carte?

MVO1: See you at Ullevi Stadium on Tuesday. All the best from IFK Gothenburg, the people's
Team



Script in Orginal Language

MVO1: Kommer du ifrån Göteborgs fina stadsdelar och hejar på ÖIS? Inför derbyt mot folkets
lag IFK Göteborg på tisdag, förklarar vi här några vanliga fotbollstermer så att du kan hänga med under matchen.

MVO1: Dagens agenda.

MVO2: Lagkapten.

MVO1: Executive area manager.

MVO2: Bra laganda.

MVO1: Gedigen in-house-kompetens.

MVO2: Spelarbyte.

MVO1: Outsourcing.

MVO2: Meniskskada.

MVO1: Utbrändhet.

MVO2: Varning.

MVO1: Reprimand.

MVO2: Bänknötare.

MVO1: Marginaliserat humankapital.

MVO2: Jobba hem.

MVO1: Rekonstruktionsfas.

MVO2: Storvinst.

MVO1: Förbättring av verksamhetsnettot.

MVO2: Lårkaka.

MVO1: Oxfilé?

MVO1: Vi ses på ullevi tisdag den 24: e. Vänliga hälsningar från IFK Göteborg.



Brief Explanation

Gothenburg is Sweden's second largest city and the centre of Swedish football. With several teams in the premier league, every derby is fiercely contested. And the meeting between the city's two largest teams, IFK Gothenburg and ÖIS is the most tense of them all. IFK is the people's team where as ÖIS comes from the city's posh quarter. Therefore, IFK wanted to give ÖIS fans a language lesson before the latest derby: well-known football jargon ”translated” to terminology that even the upper-class can understand. More than 40.000 spectators came to the derby.