Ifk Gothenburg Radio GUIDE by ANR BBDO Stockholm


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Industry Culture, Leisure & Sport, Sports Teams & Events, Shows, Events & Festivals
Media Radio
Market Sweden
Agency ANR BBDO Stockholm
Account Supervisor Joakim Brinkenberg
Released May 2005

Credits & Description

Advertising Agency: ANR.BBDO, SWEDEN, Gothenburg
Scriptwriter: Magnus Stenberg/Martin Lannering
Agency Producer: Anneli Kjellander
Account Supervisor: Joakim Brinkenberg
Advertiser's Supervisor: Affe Akbari/Hans Lundberg

Script in English

MVO1: On Tuesday it's derby day in Gothenburg. The day when the people's team IFK
Gothenburg go head to head with the team from the cities posh quarter, ÖIS. Because many ÖIS fans find football tricky to understand, here's a simple guide to the language:

MVO1: Defense.

MVO2: Barrister

MVO1: System

MVO2: Business plan.

MVO1: Referee.

MVO2: Your Lordship.

MVO1: Warning

MVO2: Reprimand

MVO1: Send-off

MVO2: Down-sizing

MVO1: Bench-warmers

MVO2: Resource pool

MVO1: Pass the ball

MVO2: Delegate

MVO1: Half-time interval

MVO2: Stretching one's legs.

MVO1: Good sense of the game.

MVO2: Process-oriented helicopter perspective

MVO1: Outclass

MVO2: Strong market leader

MVO1: Standing tickets

MVO2: Excuse me?

MVO1: See you at Ullevi Stadium on Tuesday. All the best from IFK Gothenburg, the people's team.

Script in Orginal Language

MVO1: På tisdag är det derby i Göteborg. Då möts folkets lag IFK Göteborg och laget från stans fina kvarter; ÖIS. Eftersom många ÖIS-fans tycker att det här med fotboll är lite krångligt,
följer här en enkel språkförståelse.”

MVO1: Försvarare.

MVO2: Advokat.

MVO1: Startelva.

MVO2: Humankapital.

MVO1: Spelsystem.

MVO2: Affärsplan.

MVO1: Domare.

MVO2: Ers nåd.

MVO1: Utvisning.

MVO2: Down-sizing.

MVO1: Avbytarbänk.

MVO2: Resurspool.

MVO1: Passa bollen.

MVO2: Delegera.

MVO1: Halvtidsvila.

MVO2: Bensträckare.

MVO1: Bra speluppfattning.

MVO2: Processorienterat helikopterperspektiv.

MVO1: Utklassning .

MVO2: Vinstmaximering.

MVO1: Ståplatsläktare.

MVO2: Hur sa?

MVO1: Vvi ses på ullevi tisdag den 24: e. Vänliga hälsningar från IFK Göteborg.

Brief Explanation

Gothenburg is Sweden's second largest city and the centre of Swedish football. With several teams in the premier league, every derby is fiercely contested. And the meeting between the city's two largest teams, IFK Gothenburg and ÖIS is the most tense of them all. IFK is the people's team where as ÖIS comes from the city's posh quarter. Therefore, IFK wanted to give ÖIS fans a language lesson before the latest derby: well-known football jargon ”translated” to terminology that even the upper-class can understand. More than 40.000 spectators came to the derby.