Iinet Radio MATEYS by Meerkats

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Industry Internet Service Providers
Media Radio
Market Australia
Agency Meerkats
Director Brad Habib
Creative Director Mike Edmonds
Account Supervisor Lisa Todd
Production Soundbyte
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: IINET
Creative Director: Mike Edmonds
Scriptwriter: Mike Edmonds
Agency Producer: Sam Rees/Brooke Marshall
Account Supervisor: Lisa Todd
Advertiser's Supervisor: Matt Dunstan
Production Company: SOUNDBYTE, Leederville, AUSTRALIA
Director: Brad Habib
Sound Studio: Soundbyte
Sound Engineer: Brad Habib
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MEERKATS , Perth, AUSTRALIA

SFX: iiNet TV Theme Music MVO1: Hey. Naked DSL from iiNet gives you fast broadband and all your local and national phone calls. But even better, Naked DSL means you don’t have to pay a monthly phone line rental to the big phone companies anymore. That’ll save you around $20 a month right there. So come on, get Naked with iiNet. Go to You... SFX: Music fades (Next commercial starts) SFX: Music MVOs: (Singing) Matey’s Plumbers, we’re your mates! Matey’s Plumbers, we’re your mates! MVO2: Whether it’s a stinky sink, a dodgy drain or... SFX: Door opening MVO1: Wait, wait sorry, just wait. I just realised something else: if Naked DSL from iiNet saves you around $20 a month in phone line rental, that’s $240 a year. MVO2: $240, yeah. MVO1: Now, that is quite an impressive chunk for your bank account fellas, am I right, am I right? MVOs: (Laughing) Er, yeah... MVO1: Alright, let's sing it then I’m going out. I’ll help ya sing the thing and then I’ll head off. Here we go. Da dun dun dun... MVOs (Singing) Matey’s Plumbers, we’re your mates! Matey’s Plumbers, we’re your mates! (Humming) MVO1: Thanks a lot guys, see ya later. Nice meeting ya. Bye. SFX: Door closes (Next commercial starts) SFX: Music FVO: For all your thimble needs, come to Simply Thimbles. SFX: Door opening; crashing; feedback FVO: Are you alright? MVO1: Yeah I’m fine. Hi, how are ya? Sorry about that, ahh, I just came in a bit too fast. Um, just one last point, if Naked DSL can save you $240 a year in phone line rental alone... FVO: Are you sure you're okay? MVO1: Yeah I’m fine... and a couple of your friends are getting it too... well, that's pretty much funding a weekender in Rotto every year. That’s all I wanted to say, so... I’ll head out now. It was nice meeting ya. FVO: (Laughing) Okay, you too.

Brief Explanation
In Australia right now, the number of commercials in your typical radio station ad break is ridiculous, upwards of 12 or more separate commercials all in a row. This entry uses a creative media idea to try and overcome this problem.