NASAL by Meerkats for Iinet

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NASAL

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Industry Internet Service Providers
Media Radio
Market Australia
Agency Meerkats
Director Brad Habib
Creative Director Mike Edmonds
Account Supervisor Lisa Todd
Production Soundbyte
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: IINET
Product/Service: INTERNET SERVICE PROVIDER
Agency: MEERKATS
Creative Director: Mike Edmonds
Scriptwriter: Mike Edmonds
Agency Producer: Sam Rees/Brooke Marshall
Account Supervisor: Lisa Todd
Advertiser's Supervisor: Matt Dunstan
Production Company: SOUNDBYTE, Leederville, AUSTRALIA
Director: Brad Habib
Sound Studio: Soundbyte
Sound Engineer: Brad Habib
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MEERKATS , Perth, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: iiNet TV Theme Music MVO: Hey. Naked DSL from iiNet gives you fast broadband and all your local and national phone calls. But even better, Naked DSL means you don’t have to pay a monthly phone line rental to the big phone companies anymore. That’ll save you around $20 a month right there. So come on, get Naked with iiNet. Go to iiNet.net.au. You... SFX: Music fades (Next commercial starts) SFX: Music FVO: Guys, having trouble keeping UP with your lady? Facing some STIFF competition from your mates? Help is at hand with nasal... SFX: Door opening MVO: How are ya? FVO: Um... is... MVO: Sorry, sorry. My apology. I just worked this out: if Naked DSL from iiNet saves you $20 a month in phone line rental, that’s $240 a year. That is pretty cool. So yeah, thanks for this. What’s your ad? What are you doing? FVO: Oh, it’s a spray... thing... for guys. You know. MVO: For flu? FVO1 No, not for flu. It’s for, you know (whistles)... You know, boys, girls... issues... MVO: Oh ok, so you’re... um... so it's to do with the... FVO: Yeah. MVO: When a guy can’t... FVO: Yeah. But this stuff fixes it, so it's cool. MVO: iiNet.net.au. I’m really uncomfortable with that sorta stuff. Just at the moment. I’m sorry. FVO: Okay well, bye... MVO: Thanks a lot, good luck anyway. FVO: You should talk to your doctor about it. SFX: Door closing

Brief Explanation
In Australia right now, the number of commercials in your typical radio station ad break is ridiculous, upwards of 12 or more separate commercials all in a row. This entry uses a creative media idea to try and overcome this problem.