IKEA Radio Documents by GGH Lowe Hamburg

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Industry Department Stores & Shopping Malls
Media Radio
Agency GGH Lowe Hamburg
Executive Creative Director Florian Grimm
Creative Director Boris Grunwald, Jan Wiendieck
Art Director Markus Kriesmair
Copywriter Tom Geister, Guy Lewis Ogilvy
Production Hastings Audio Network
Production The Work Room
Director Stephen Webster, Jenna Lange
Released October 2016


Cannes Lions 2017
Radio Radio & Audio: Home Appliances, Furnishings, Consumer Electronics & Technology Silver Lion

Credits & Description

Title: Documents
Agency: Ggh Mullenlowe
Brand: Ikea Austria
Country: Germany
Entrant Company: Ggh Mullenlowe, Hamburg
Advertising Agency: Ggh Mullenlowe, Hamburg
Production Company: Hastings Audio Network, Hamburg / The Workroom, Cape Town
Executive Creative Director: Florian Grimm (Ggh Mullenlowe Gmbh)
Creative Director: Boris Grunwald (Ggh Mullenlowe Gmbh)
Creative Director: Jan Wiendieck (Ggh Mullenlowe Gmbh)
Copywriter: Tom Geister (Ggh Mullenlowe Gmbh)
Art Director: Markus Kriesmair (Ggh Mullenlowe Gmbh)
Copywriter: Guy Lewis (Theworkroom)
Account Director: Lotte Strasburger (Ggh Mullenlowe Gmbh)
Sound Engineer: Oscar Meixner (Hastings Audio Network)
Audio-Producer: Nicola Mielke (Hastings Audio Network)
Director: Stephen Webster (Theworkroom)
Director: Jenna Lange (Theworkroom)
Voice Artist: Merete Brettschneider (Hastings Audio Network)
Voice Artist: Julia Rhodes (Theworkroom)
Voice Artist: Robyn Scott (Theworkroom)
Music Licensing: Hastings Media Music (Hastings Media Music)
Music Producer: Camilo Remolina (Hastings Audio Network)
Script In English:
Female VO 1:“Dear Mister Clark this letter is to inform you …… that your naked body gets my heart racing and …… that little Timmy ate the teacher's chalk again and was …… found guilty of exceeding the speed limit by 13mph in a restricted area.So keep in mind - I'm totally crazy about you and your stunning blue eyes.So transfer 450 dollars to the following account …… and add a cup of broth while constantly stirring and remember the match starts at 20:45 at Terminal A, Gate 2.Yours passionately and forever,Your tax attorney.”Female VO 2:“Keep your personal documents in order – use IKEA storage solutions.”
How do you advertise storage solutions? Easy – by dramatizing the issue. By rendering the mess of an unorganized movie collection, a chaotic pile of books, and a messy document system audible.That does not only provide amusing stories, but also a subtle hint to keep your stuff in order – of course with clever storage solutions from IKEA.