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Industry Department Stores & Shopping Malls
Media Radio
Market Canada
Agency Zig
Director Rmw - Ted Rosnick
Creative Director Elspeth Lynn, Lorraine Tao
Released October 2004

Credits & Description

Advertising Agency: ZIG, CANADA, CANADA
Creative Director: Elspeth Lynn/Lorraine Tao
Scriptwriter: Aaron Starkman
Agency Producer: Amanda Loughran
Director: Ted Rosnick

Script in English
Jonas: Right now at IKEA, you’ll save money on a solid wood book case. To demonstrate the difference between different wood, someone will now hit me with wood that’s not solid.
SFX: Little crack.
Jonas: Ouch, that hurt my face. Now I will get hit by solid wood, like on our book case. Ok, hit me...
SFX: Major crack, thump.
(Long Silence)
Jemma: Solid wood bookcases from 129, coffee tables from 49 and armchairs from $59. Hurry, the IKEA Living Room event ends October 31st. IKEA. Fits.
Brief Explanation
The main character of this spot has what most Canadians believe to be an annoying accent. So in order to shut him up, he was wacked over the head with some solid wood - the same kind that sturdy Ikea bookshelves are made of.