IKEA Radio HIGHLIGHTER by Eardrum, The Monkeys

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Industry Department Stores & Shopping Malls
Media Radio
Market Australia
Agency Eardrum
Director Ralph Van Dijk
Agency The Monkeys
Released May 2012


London International Awards 2012
Radio Retail Campaign Silver Winner
Radio Direction Bronze Winner

Credits & Description

Entrant: Eardrum, Sydney
IKEA - "Highlighter"
Corporate Name of Client: IKEA
Agency: The Monkeys, Sydney
Production Company: Eardrum, Sydney
Director: Ralph van Dijk
Recording Studio: Song Zu, Sydney
Sound Designer: Abby Sie
Description of the Project
This spot recreates the stressful sensation of walking into a cluttered office through the use of humorous sound design. A cacophony of voices represents the various items typically strewn around a room, as we begin to put the items away one by one until the room is totally de-cluttered and de-stressed.