TRACY by Energy BBDO Chicago for Illinois Lottery

TRACY

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Industry Lottery & Gambling
Media Radio
Market United States
Agency Energy BBDO Chicago
Creative Director Mike Roe
Account Supervisor Anna Bleers, Nicole Torrillo
Production Another Country USA
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: ILLINOIS LOTTERY
Product/Service: MEGA MILLIONS
Agency: ENERGY BBDO
Creative Director: Mike Roe
Scriptwriter: Grant Tennison
Agency Producer: Laura Sorgman
Account Manager: Ryan Hallquist
Account Supervisor: Nicole Torrillo/Anna Bleers
Production Company: ANOTHER COUNTRY, Chicago, USA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ENERGY BBDO, Chicago, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing FVO1: Cashalanche Rescue, this is Tracy. FVO2: Yeah, Hi. I was just playing Mega Millions and now... (Groans) I can’t move. FVO1: Okay, I need to ask you some questions. FVO2: Sure. FVO1: Do you have access to a phone? FVO2: I’m calling you from a phone. FVO1: Good. Second question: are your lower extremities buried beneath a huge pile of money? FVO2: Yes, yes, it’s everywhere! (Groans) FVO1: Okay, sounds like a Cashalanche. I’ll dispatch a rescue team immediately. FVO2: Wait, a Cashalanche? FVO1: Yes. It’s where Mega Millions winners are suddenly buried beneath millions in cash, hence – a 'Cashalanche'. It can happen every Tuesday and Friday. Any other questions? FVO2: Yeah, when does the mall close? FVO1: 9:30, Central Standard Time. FVO2: And how much does a mall cost? Like, ballpark? FVO1: One moment while I connect you with the stadium, mall, and small island purchase department. SFX: Music ANN: Mega Millions can find you twice a week. Tuesday and Friday jackpot drawings start at 12 million dollars. Mega Millions from the Illinois Lottery. Must be 18 to play. Have fun. Play responsibly.