Imperial Margarine Radio PIGEON by Ogilvy & Mather Toronto


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Industry Butter, Edible oil & Fats, Grocery and Other foods
Media Radio
Market Canada
Agency Ogilvy & Mather Toronto
Creative Director Janet Kestin, Nancy Vonk
Account Supervisor Aviva Groll
Released June 2005

Credits & Description

Creative Director: Janet Kestin/Nancy Vonk
Scriptwriter: Adam Bailey/Andrew Hart
Agency Producer: Shenny Jaffer
Account Supervisor: Aviva Groll
Advertiser's Supervisor: Sarah Douglas/Simona-sara Ioffe

Script in English
SFX: Answering machine beep
PIGEON: Imperial? This is Greg the Pigeon. I'm calling to say that you've ruined my life! Now
that Old Man Cotton is using Imperial Margarine there's never any bread left-over to bring to the park for us pigeons. Do you know what I had for breakfast? A spider. There, I said it. I eat bugs now. Imperial, stop making your great tasting, non-hydrogenated margarine or suffer the consequences. We know where you park.
SFX: Music, Hang-up click
VO: Imperial Margarine. Love every bite.