Imperial Margarine Radio RACCOON by Ogilvy & Mather Toronto


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Industry Butter, Edible oil & Fats, Grocery and Other foods
Media Radio
Market Canada
Agency Ogilvy & Mather Toronto
Creative Director Janet Kestin, Nancy Vonk
Account Supervisor Aviva Groll
Released July 2005

Credits & Description

Creative Director: Janet Kestin/Nancy Vonk
Scriptwriter: Adam Bailey/Andrew Hart
Agency Producer: Shenny Jaffer
Account Supervisor: Aviva Groll
Advertiser's Supervisor: Sarah Douglas/Simona-sara Ioffe

Script in English
SFX: Answering machine beep
RACCOON: Imperial? It's Mark the Raccoon. We've got a problem. Since the humans started
putting Imperial margarine on their food – there's never any leftovers in the garbage! Now all I find when I tear apart people's trash is credit card statements and old pay stubs. What am I supposed to do with that? Steal their identities, buy a car and hit the drive- through? Great idea, except I don't have a license. That's the problem Imperial, you're so obsessed with making great tasting, non-hydrogenated margarine you just don't think!
SFX: Music, Hang-up click.
VO: Imperial Margarine. Love every bite.