GUMSHOE DETECTIVE by TBWA\Hunt\Lascaris Johannesburg for Netsurit

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GUMSHOE DETECTIVE

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Industry IT Solutions & Professional Networks
Media Radio
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Director Shelley Smoler, Nicholas Hulley, Raphael Basckin, Nadja Lossgott
Creative Director Damon Stapleton
Producer Alison Ross
Account Supervisor Carol Soames
Production Produce Sound
Released August 2010

Credits & Description

Category: Business Equipment & Services
Advertiser: NETSURIT
Product/Service: IN-OFFICE IT SUPPORT
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG
Executive Creative Director: Damon Stapleton
Creative Director: Damon Stapleton
Scriptwriter: Nicholas Hulley/Raph Basckin/Nadja Lossgott/Shelley Smoler
Agency Producer: Alison Ross
Account Supervisor: Carol Soames
Production Company: PRODUCE SOUND, Johannesburg, SOUTH AFRICA
Director: Nicholas Hulley/Raphael Basckin/Nadja Lossgott/Shelley Smoler
Producer: Alison Ross
Sound Studio: Produce Sound
Sound Engineer: Louis
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Dramatic music MVO: I just knew something wasn’t right. Sure, they all carried on laughing and flirting outside my office, but the numbers in my inbox weren’t adding up. No-one needs that much Viagra, no-one wants that much timeshare. As Morth says to Vidimar in the Clones of Abrash: 'This-is-an-attack'. On a system as tight as mine, you’ve got twenty minutes. Max. I commandeered the first workstation I saw. 'Glenda, I'll need your machine for a couple of minutes m'kay?' I didn’t want to freak my earthlings out with virus talk. But my hands were shaking as I pulled down window after window of solitaire, facebook, flickr. I had to get to DOS. I had to run the scan. 'Everyone! If everyone could hold off emailing for a couple of minutes.' If they knew that we were about one tweet away from Armageddon... Got it. Bagged, tagged and tossed in the binary trash can. That was close. Too close. 'Okay guys, we’re running again.' ANN: Meet Cedric, a Netsurit in-office IT specialist. He lives in his world, fixes problems in yours. Go to Netsurit.com on the World Wide Web.

Brief Explanation
There is one person everyone answers to in every office - the IT guy. This person wields the power and holds the authority, and he knows it. But this omnipotent figure, part of us, yet removed, has a private world. We want to know the inner dialogue of the IT guy, because we suspect that this sense of power and isolation manifests itself into a hero complex. The loner hero, the gumshoe detective archetype, the cowboy and the fantasy figure on a quest. Because while we never really know who they are, they always get the job done.