Irving Oil Radio MORRIS by Target

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Industry Fast food outlets & restaurants
Media Radio
Market Canada
Agency Target
Director Terry O'reilly
Creative Director Donna Mccarthy, Tom Murphy
Account Supervisor Jeff Hulan
Released June 2004


Cannes Lions 2005
Radio Retail Stores, Restaurants & Fast Food Outlets Bronze Lion for the Campaign

Credits & Description

Creative Director: Tom Murphy/Donna McCarthy
Scriptwriter: Donna McCarthy
Account Supervisor: Jeff Hulan
Director: Terry O'Reilly

Script in English

SFX: Phone ringing.

Morris: Hello.

Kathy: Hi Morris. It’s Kathy calling from Irving’s Cruisin’ to Win. How are you?

Morris: Good.

Kathy: Good. Morris, we heard that last year you won something. Could you tell us what it was?

Morris: A hot dog.

Kathy: Well, congratulations Morris.

Morris: Yeah.

Kathy: And, and, so how was it?

Morris: Good. Good.

Kathy: Did you play a lot?

Morris: Yep.

Kathy: You still play?

Morris: Wha?

Kathy: You still play?

Morris: Yep.

Kathy: You know this year you could win gum.

Morris: Win what?

Kathy: Gum.

Morris: Yeah.

Kathy: Well there you have it. Cruisin’ to Win is back with three ways to win. Instant win, enter to win, and collect to win. Great prizes like a Ford Expedition with a Harley V-Rod, one of five Ford Focus cars, Buell Blast motorcycles, and even coffee and water. So Morris, what did your family think when you won the hot dog?

Morris: Oh, my wife thought it was pretty good.

Kathy: How about your friends?

Morris: Good…

Kathy: How about…

Morris: Good.

Kathy: Good. Cruise in to Irving and Cruisin’ to Win. No purchase necessary. See in store for details.
Brief Explanation

The 'Cruisin' To Win' campaign is the annual summer promotion and contest for Irving Mainway, a chain of retail convenience stores and gasoline service stations.