Irving Oil Radio WENDELL by Target

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Industry Fast food outlets & restaurants
Media Radio
Market Canada
Agency Target
Director Terry O'reilly
Creative Director Donna Mccarthy, Tom Murphy
Account Supervisor Jeff Hulan
Released June 2004


Cannes Lions 2005
Radio Retail Stores, Restaurants & Fast Food Outlets Bronze Lion for the Campaign

Credits & Description

Creative Director: Tom Murphy/Donna McCarthy
Scriptwriter: Donna McCarthy
Account Supervisor: Jeff Hulan
Director: Terry O'Reilly

Script in English

SFX: Phone ringing.

Wendell: Hello.

Kathy: Hi, is Wendell in?

Wendell: Right here.

Kathy: Hi Wendell, it’s Kathy calling from Irving’s Cruisin’ to Win contest.

Wendell: Hi.

Kathy: I hear you won something recently!

Wendell: Oh I guess I did.

Kathy: Whatcha win?

Wendell: I can’t remember now... coffee I think.

Kathy: Oh that’s great! What do you take in it?

Wendell: What do I take in coffee?

Kathy: Uh huh!

Wendell: Sweetener and milk.

Kathy: Ahh! And then you drank it up as soon as you won it?

Wendell: Oh yeah.

Kathy: Ah that’s good. And how’s it changed your life?

Wendell: Um…I had a good cup of coffee that day.

Kathy: That’s beautiful. Well there you have it. Cruisin’ to Win is back with three ways to win. Instant win, enter to win, and collect to win. Great prizes like a Ford Expedition with a Harley V-Rod, Coke, and even coffee. So, are you a big celebrity around town?

Wendell: No.

Kathy: Tryin’ to keep to yourself?

Wendell: Yeah.

Kathy: Have you told everybody?

Wendell: No.

Kathy: Was it in the paper?

Wendell: No.

Kathy: Are you glad I called?

Wendell: No.

Kathy: Cruise in to Irving and Cruisin’ to Win. No purchase necessary. See in store for details.
Brief Explanation

The 'Cruisin' To Win' campaign is the annual summer promotion and contest for Irving Mainway, a chain of retail convenience stores and gasoline service stations.