Independence Blue Cross: Speed by Tierney for Independence Blue Cross

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Independence Blue Cross: Speed

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Industry Banking & Financial Services
Media Radio
Market United States
Agency Tierney
Executive Creative Director Patrick Hardy
Released July 2012

Credits & Description

Category: Finance & insurance
Brand: Independence Blue Cross
Agency: Tierney
Country: United States of America
Human agility as metaphor for Independence Blue Crossâ new flexible and coordinated, patient-centered health insurance, which aims to encourage coordination between physicians, nurses, hospitals and specialists, and to reward the quality of care rather than its volume.

Category: Finance & insurance
Client: Independence Blue Cross
Agency: Tierney
Country: United States of America
Executive Creative Director: Patrick Hardy
Creative Director/ writer: Andrew Cahill
Sound Studio: Audio Engine
Sound Design: Carl Mendelbaum
Agency Producer: Peg Finucan