DON'T MIX by Eccetera Produzioni Audio, TBWA\ Milan for Industrial Strange

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DON'T MIX

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Industry Apparel, Clothing & Footwear, Clothing, Public awareness
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Executive Creative Director Alessio Riggi \ Geo Ceccarelli
Producer Sabina Feneri
Account Supervisor Alessandro Perotti
Agency TBWA\ Milan
Creative Director Fabrizio Caperna
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: THE STRANGE COMPANY
Product/Service: INDUSTRIAL STRANGE CLOTHING FOR RESPONSIBLE CLUBBING
Agency: TBWA\ITALIA
Executive Creative Director: Alessio Riggi/Geo Ceccarelli
Creative Director: Fabrizio Caperna
Scriptwriter: Marco Mollo
Agency Producer: Marco Vignale
Account Supervisor: Alessandro Perotti
Advertiser's Supervisor: Angelo Colajanni
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Feneri
Sound Studio: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Sound Engineer: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ITALIA, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Dance music MVO: Drink and drunk Drink and drunk Drink and drunk Drink and drunk, drunk Drink and drunk FVO: Drive away MVO: Drink and drunk FVO: Drive away MVO: Drink and drunk FVO: Drive away MVO: Drink and drunk FVO: Drive away MVO: Drink and drunk drunk FVO: Drive away MVO: Drink and drunk FVO: Drive away MVO: Drink and drunk FVO: Drive away MVO: Drink and drunk FVO: Drive away MVO: Drink and drunk ANN: Don’t mix drink and drive. MVO: Drive and drunk SFX: Music stops ANN: Industrial Strange Clothing. For responsible clubbing.

Brief Explanation
This advert is promoting a clothing line through clever use of dance beats in conjuction with promoting responsible clubbing!