FRENCH by TBWA\ Istanbul for inlingua

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FRENCH

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Industry Colleges, Universities & Education Centers, Language schools
Media Radio
Market Turkey
Agency TBWA\ Istanbul
Executive Creative Director Ilkay Gurpinar
Creative Director Volkan Karakasoglu
Account Supervisor Riella Adoni
Production Imaj
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: INLINGUA
Product/Service: LANGUAGE COURSES
Agency: TBWA\ISTANBUL
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Scriptwriter: Volkan Karakasoglu
Agency Producer: Zeynep Bildirgen
Account Supervisor: Riella Adoni
Advertiser's Supervisor: Abdullah Baser
Production Company: IMAJ, Istanbul, TURKEY
Sound Engineer: Osman Tahsin Erol
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ISTANBUL, TURKEY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: French music ANN: Let’s say you are at a hotel in Paris, and you don’t speak French at all. SFX: Music stops ANN: How do you say 'What time is breakfast served?' MVO: (Mimics rooster; clock ticking; eating; drinking; burping; question mark) SFX: French music ANN: Or learn French easily at Inlingua.

Full script of the ad in the original language
SFX: Fransız müzik ANN: Diyelim Paris’te bir oteldesiniz ve tek kelime Fransizca bilmiyorsunuz SFX: Müzik durur ANN: 'Kahvalti saat kaçta basliyor?'. Nasıl diyeceksiniz? MVO: (Horoz; saat; yemek yeme; gegirme; kahve icme; soru sorma efektini tek tek agzı ile taklit eder) SFX: Fransız müzik ANN: Ya da İnlinuga’ya gelin Fransizcayi kolayca ögrenin. İnlingua dil okullari.

Brief Explanation
People who travel abroad usually don’t know the languages of the countries that they are visiting. Thus, they try to use sound effects for communication. From that insight, we’ve imitated a foreigner’s difficult experience by using 'sound sentences'. With the help of sounds, we tried to explain the necessity of learning a foreign language at Inlingua language schools.