SPANISH by TBWA\ Istanbul for inlingua

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SPANISH

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Industry Colleges, Universities & Education Centers, Language schools
Media Radio
Market Turkey
Agency TBWA\ Istanbul
Executive Creative Director Ilkay Gurpinar
Creative Director Volkan Karakasoglu
Account Supervisor Riella Adoni
Production Imaj
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: INLINGUA
Product/Service: LANGUAGE COURSES
Agency: TBWA\ISTANBUL
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Scriptwriter: Volkan Karakasoglu
Agency Producer: Zeynep Bildirgen
Account Supervisor: Riella Adoni
Advertiser's Supervisor: Abdullah Baser
Production Company: IMAJ, Istanbul, TURKEY
Sound Engineer: Osman Tahsin Erol
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ISTANBUL, TURKEY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Spanish music ANN: Let’s say you are at the train station in Barcelona, and you don’t speak Spanish at all. SFX: Music stops ANN: How do you say 'Someone stole my wallet on the train, could you call the police for me?' FVO: (Mimics train; train horn; money; scream; telephone; siren; question mark) SFX: Spanish music ANN: Or learn Spanish easily at Inlingua.

Full script of the ad in the original language
SFX: İspanyol müziği ANN: Diyelim Barcelon’da tren istasyonundasınız ve tek kelime ispanyoca bilmiyorsunuz. SFX: Müzik durur ANN: 'Tren’de cuzdanimi çaldılar! Polis cagirabilir misiniz?'. Nasıl diyeceksiniz? FVO: (Tren; tren kornasi; para; ciglik; telefon; polis arabasinin; soru sorma efektini tek tek agzi ile taklit eder) SFX: İspanyol müziği ANN: Ya da İnlinuga’ya gelin Ispanyolcayi kolayca ögrenin. İnlingua dil okullari.

Brief Explanation
People who travel abroad usually don’t know the languages of the countries that they are visiting. Thus, they try to use sound effects for communication. From that insight, we’ve imitated a foreigner’s difficult experience by using 'sound sentences'. With the help of sounds, we tried to explain the necessity of learning a foreign language at Inlingua language schools.