APPLE by Eccetera Produzioni Audio, Wlf for H3G

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APPLE

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Industry Mobile Communications
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Creative Director Stefano Volpi, Sofia Ambrosini
Producer Sabina Feneri
Account Supervisor Giancarlo Melaro
Agency Wlf
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: H3G
Product/Service: iPHONE 3GS ON THREE
Agency: WLF
Creative Director: Sofia Ambrosini/Stefano Volpi
Scriptwriter: Alberto Citterio/Ivano Scuderi
Account Supervisor: Giancarlo Melaro
Advertiser's Supervisor: Paolo Meretti
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Jose Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Marco Vaccaro/Luca de Sensi/Mauro Fazzini
Music Artist/Title: WM Apple
Other Credits: Trottola e Pio
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music SFX: Crunch ANN: A finger, and you send your photographs. Zero effort, with iPhone 3GS. SFX: Crunch ANN: You shoot, edit and share your videos on Facebook. Zero problems, with iPhone 3GS. SFX: Crunch ANN: iPhone 3GS 16GB, the fastest and most powerful iPhone yet. Starting from Zero Euro, with 3’s post-paid tariff TOP. SFX: Crunch ANN: How long will you think about it? Zero: run in a 3 Store! SFX: Crunch ANN: For info on coverage, conditions and costs www.tre.it or 3 Stores. Three. Who else can give you more? SFX: Crunch ANN: Yeah, it’s an apple.

Full script of the ad in the original language
SFX: Musica SFX: Crunch ANN: Un dito, e mandi le tue foto. Zero sforzo, con iPhone 3GS. SFX: Crunch ANN: Giri i video e li monti e li condividi su Facebook. Zero problemi, con iPhone 3GS. SFX: Crunch ANN: iPhone 3GS 16 Giga, l’iPhone più veloce e potente di sempre. A partire da Zero Euro, con gli abbonamenti TOP di Tre. SFX: Crunch ANN: Quanto vuoi pensarci? Zero: corri nei 3 Store! SFX: Crunch ANN: Copertura, condizioni e costi su tre.it o i 3store. Tre. Chi può darti di più? SFX: Crunch ANN: Sì, è una Mela.

Brief Explanation
The music and voiceover on this spot was made to sound like the recognisable iPhone ads from Apple.