STORM by Eccetera Produzioni Audio, STV DDB Milan for MIBAC

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STORM

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Industry Museums & Libraries
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Creative Director Luca Albanese, Francesco Taddeucci
Producer Sabina Feneri
Agency STV DDB Milan
Account Supervisor Antonia Carla Cammarano
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: MIBAC (MINISTRY OF CULTURE & HERITAGE)
Product/Service: ITALIAN MUSEUM PROMOTION
Agency: DDB
Executive Creative Director: Luca Albanese/Francesco Taddeucci
Creative Director: Francesco Taddeucci
Scriptwriter: Francesco Taddeucci
Agency Producer: Francesca Regali
Account Supervisor: Antonia Carla Cammarano
Advertiser's Supervisor: Mario Resca
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Marco Vaccaro/Luca Sensi/Marco Fazzini
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Tape being played FVO: Welcome to Gusrtbergad Museum. The canvas you're admiring, number 158, is entitled 'Storm In The Northern Seas'. And it does indeed depict a green lizard. This work belongs to the artist's Cold Period, when he lost the use of his hands because of frostbite. The canvas survived a tremendous fire in 1978, ironically set with the purpose of burning it. The legend that the painting brings bad luck hasn't been found to be true... SFX: Tape deteriorates and snaps ANN: When you go abroad, you don't miss a single museum. Do the same here in Italy. Campaign sponsored by the Italian Heritage and Culture Ministry, Presidence of the Cabinet.

Full script of the ad in the original language
SFX: Nastro in riproduzione FVO: Benvenuti nel museo di Gusrtbergad. La tela che state ammirando, la numero 158, si intitola 'Tempesta Nel Mare Del Nord'. Infatti mostra un ramarro. Appartiene al Periodo Freddo del suo autore, quando perse l’uso delle mani per un congelamento. Il dipinto scampò a un pauroso incendio nel 1977, paradossalmente appiccato proprio per dargli fuoco. La leggenda che l’opera porti sventure e maleficio non trova conferma. SFX: Il nastro si deteriora e scatta ANN: Quando vai all'estero non ti perdi un museo. Fai lo stesso anche in Italia. Campagna del Ministero per i Beni e le Attività Culturali, Presidenza del Consiglio dei Ministri.

Brief Explanation
Brief: Many Italians are more inclined to visit museums when they are abroad. But when these same people are in Italy, they rarely visit the museums in their own or other Italian cities. The aim of the communication is to encourage these Italians to rediscover their own country's artistic heritage.