Canon Radio SOUND MORPHING by Dentsu Inc. Tokyo

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Industry Photo & Video Cameras, Accessories
Media Radio
Market Japan
Agency Dentsu Inc. Tokyo
Director Wataru Yamamoto
Creative Director Jun Yokoyama, Yusuke Miyashita
Account Supervisor Masanao Owa
Released April 2004

Credits & Description

Advertising Agency: DENTSU, JAPAN, Tokyo
Creative Director: Jun Yokoyama/Yusuke Miyashita
Scriptwriter: Wataru Yamamoto
Agency Producer: Masanobu Oga
Account Supervisor: Masanao Owa
Advertiser's Supervisor: Sumiyo Akieda
Director: Wataru Yamamoto
Sound Engineer: Hajime Ehara

Script in English
SFX: Sound effects continually change; sounds morph one into another.
VO: Pictures so real, you can hear them. Canon digital camera, Ixy Digital 500.
Brief Explanation
Canon Ixy Digital 500 is a high-resolution camera. It is very challenging to convey this message by radio commercial which is non-visual media. This radio commercial makes best use of sound effects by 'morphing' them.